Instaview x Coors

Coors brand slogan is “The peak of technology”, due to its innovative colour-changing can. When your drink reaches a cool enough temperature to drink, the mountains turn blue. This goes hand-in-hand with LG’s InstaView fridge freezer, which allows you to peek inside with two simple knocks on the window. I put together a synergy of the two brands, and a cool play on words to communicate these two very simple but innovative bits of tech.

Across 4 national retailers and over 20 independent stores, LG and Coors offered free packs of beer when purchasing an InstaView fridge. Digital marketing, in-store POS, social and media placements saw the target unit sales surpassed by more than 50%.