Introduction

I have over 17 years’ experience as a creative. I have led and managed projects for TV, digital, web, print and events with more than 20 companies and clients.

I have been the lead creative in complete rebrands and brand refreshes, developing core values, key visual assets, tone of voice and overall creative strategies.

Common to my career roles, I am experienced in many areas of marketing, content management, copywriting, advertising, client and team relations, coaching, brainstorming, creative reviews, quoting and budgeting.

Experience

  • Jan 2022 - Present

    Quoting, reviewing, budgeting, recruiting, mentoring, relationship management, processes, strategy and copywriting.

    Relationships
    Strategies

  • March 2020 - December 2021

    Managing workflow and directing a remote creative team for UX/UI design. Focusing on new ecommerce websites and branding.

    Remote teams
    Ecommerce

  • After a successful freelance role, I took on the company rebrand and later became creative manager on all projects; briefing and designing creative marketing campaigns, either with the team or as art director. Working closely with the head of marketing and head of sales we crafted thoughtful and beautifully branded collateral for use in print, digital, video, product packaging and events.

    Art direction
    Branding
    Marketing
    Advertising
    Packaging
    Coaching

  • CIRCUS GROUP
    LITTERINI+CLARK AGENCY
    DOMAIN
    INSIGHT AU

    In Sydney I worked for a number of agencies, gaining experience in client management, retouching, digital ad design, presentation design and brand development. At Insight AU I illustrated hero assets for patient compliance packs. At Domain I created new digital templates for property listings on the Domain app. At L+C I designed branding for M Republic restaurants, presentations for the Mercure Hotel events and rewards brochures for RSL clubs. Circus Group needed marketing collateral for a community rebuild project.

    Digital design
    Presentation design
    Logo design
    Client management
    Project management
    Illustration
    Production

  • 2007 - 2014

    At PMGroup I gained experience in typesetting, layout design and image selection before being promoted and given charge of print publication design. As Art Editor I took charge of commissioning illustrators and photographers along with creating artwork for award ceremonies and presentations for new product launches.

    Typesetting
    Typography
    Layout design
    Event design
    Finished art
    Print design

Skills

  • Photoshop
    Illustrator
    InDesign
    Adobe Animate (HTML 5 Banners)
    XD
    Premier
    After Effects
    Sketch
    Office
    CMS

  • Strategy
    HTML5 Banners
    Animation
    Remote teams
    Ecommerce
    Art direction
    Branding
    Marketing
    Advertising
    Packaging
    Digital design
    Presentation design
    Logo design
    Client management/relations
    Project management
    Illustration
    Production
    Typesetting
    Typography
    Layout design
    Event design
    Finished art
    Print design

  • For nearly 10 years I have been coaching and mentoring colleagues and clients, helping guide them to solutions in all areas of business.

    Mostly, working with fellow designers on developing their skills, pathfinding for future roles and client management.